Here’s another task I was assigned to, review a chapter of Dan Gillmor’s book “We,the media”.As I  was required to review only one chapter,I chose Chapter 4 titled “Newsmakers Turn the Tables”.

Basically,the chapter talks about blogs and the impact they have on the news environment today.It also explains at length how blogs are now very much a part of the mainstream and that the  journalism fraternity have to embrace it or get left behind.

It also points out that now even CEOs are on the blogging trend,illustrating  the point that blogging is a way to communicate to the ordinary man on the street.Other than that,there is also a part in the chapter where it mentions that RSS is now more acceptable at gaining information than say,Googling.Just subscribing to a particular information on RSS and it’ll deliver in real time,with your specific information all watered down according to your liking.

All in all,blogging is about getting close to the common man,maintain a normal touch,so to speak.The chapter ends with some tips for PR and marketing practitioners.Overall,a useful chapter for those curious about blogging and the likes.